Privacy Policy

Welcome to The Surf Motion (“we”, “us”, or “our”). At The Surf Motion, we’re as committed to protecting your privacy as we are to providing top-quality surf gear. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website thesurfmotion.com.

1. Information We Collect

Like choosing the right fin for your board, we only collect what’s necessary for your shopping experience:

• Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information, and contact details – just enough to get your gear to you.
• Order Details: We keep records of the boards, fins, covers, and accessories you purchase to handle warranties and provide better service.
• Browsing Information: We may collect data about how you navigate our site, like which boards or accessories you view most, to improve your shopping experience.
• Device Information: We may collect technical data about your device (type, browser, IP address) to optimize our site for all surfers.

2. How We Use Your Information

We use your information to make your surf shopping as smooth as a glassy morning wave:

• Process your orders for boards, fins, covers, and accessories
• Provide customer support when you need help with your gear
• Improve our website and product selection
• Send you relevant offers (only if you opt in)
• Prevent fraud and keep transactions secure
• Comply with legal requirements

3. Sharing Your Information

We treat your data like we treat our boards – with care and respect. We only share when necessary:

• Shipping Partners: We share delivery information with our shipping carriers to get your gear to you.
• Payment Processors: Your payment details are handled securely by our PCI-compliant partners.
• Legal Requirements: We may disclose information if required by law or to protect our rights.

We never sell your personal information to third parties for marketing purposes.

4. Data Storage & Security

We protect your data with the same dedication we put into selecting our surf products:

• All transactions are encrypted with 256-bit SSL technology
• Payment details are processed securely and never stored on our servers
• Regular security audits ensure your information stays protected
• Data is stored in secure facilities with limited access

5. Your Rights

You control your data like you control your board:

• Access: You can request details of the personal data we hold about you.
• Correction: You can update your account information at any time.
• Deletion: You may request deletion of your personal data, subject to legal requirements.
• Opt-out: You can unsubscribe from marketing emails at any time.

6. Cookies & Tracking

Our website uses cookies – small data files that help us:

• Remember your preferences (like board types you’re interested in)
• Analyze site traffic to improve your experience
• Process items in your shopping cart

You can control cookies through your browser settings, but some features may not work properly without them.

7. International Data Transfers

Since we ship globally (except to some remote locations), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

Our website is not intended for children under 16. We don’t knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy occasionally – we’ll post changes on this page and update the “Last Updated” date. Significant changes will be communicated to registered users.

Thanks for trusting The Surf Motion with your surf gear needs and your personal information. Now get out there and catch some waves!

– The Surf Motion Team